Premier Experiences
I didn’t come up with the name.
This was a genius Barclays initiative to give away really sought after tickets to the people who could probably get them without the help of a competition.
The above is a decent example of the journey the user went on. We also gave away football tickets, Disney On Ice tickets and, er, access to a ‘webinar’ on early pension advice… can you guess what got the most entries?
And usually I hear, ‘I know I’m not a copywriter but…', – this was different. I heard myself saying, ‘ I know I’m only a copywriter but…’ because why on earth am I the only person in the room calling out some truly baffling competition entry mechanisms.
Do some people just click through their GDPR training?!